About the speaker

(Prof) Rajesh Srivastava is the Former CEO of JK Helene Curtis, Adjunct Faculty IIM Indore (08-15) and a Corporate Trainer. I have personally been taught by him. It was fascinating to know his journey as Brand Manager of popular liquor brands like McDowell’s Signature, Bagpiper, Royal Challenge and Blue Riband.

He is also the author of the book “The New Rules of Business: Get Ahead or Get Left Behind”.

Summary

In this conversation, Prof Srivastava starts off explaining how his experience seeing the changes in the business environment inspired him to write the book. He dwells into how different businesses have adapted to these changes and how that has determined their ability to survive and grow. Sprinkled with a generous dose of interesting anecdotes from his rich experience, the conversation flows into some of the most interesting aspects of the book. Prof Srivastava explains how keeping the customer at the centre of your business strategy is not only critical for survival in these times but also financially rewarding. He further explains how prioritizing critical customer metrics like net promoter score and customer effort score can help your entire business structure align to customer interests. 

A must watch for new age business leaders. 

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